Change/Challenge/Choice© Speech

Michael Bergdahl onstage in Toronto, Canada

Michael Bergdahl onstage in Toronto, Canada

“Because yesterday’s success is no guarantee of success tomorrow,
your team has to adapt & change now or risk failure in the future”


Competition with manufacturers from countries like China is brutal. The manufacturing world as you’ve known it has changed and you and your team must be willing to Change also, if you intend to survive.

The Challenge for manufacturers of products is what to do to re-level the playing field. In order to succeed you and your team must make the Choice do what’s necessary to reinvent your business, and the way people think, to remain successful.

The fact is that competition is more difficult than ever before. Those who are used to simply picking up the fruit of their labors right off the ground or from the branches within closest reach are finding that success today requires that people stretch and even climb up into the branches to gather the highest hanging fruit to succeed.

Unfortunately, Change is always hard for people, which adds to the Challenge faced by organizations forced to make the Choice to reinvent their business in order to compete, survive and thrive in this complex and competitive world. In this speech, Change/Challenge/Choice, Bergdahl will discuss the following strategies:


Bergdahl speaking in Quito, Ecuador

Bergdahl speaking in Quito, Ecuador


• Get Efficient – you’re going to need to produce more with less people.
• Benchmark Best Practices – seek out the ideas used by others
• Innovate – grow revenue by getting creative with products, services and service enhancements, technology,  strategy and tactics. Brainstorm new ideas – new markets, services, bundling products, delivery, in-sourcing.


• Continuously Improve – empower people to improve every area of your operation
• Increase Productivity  – improve “internal and external” customer service
• Control Expenses – teach everyone in your organization to manage costs


• Continuously Learn – learn from and imitate the success of others
• Leverage People – tap into the creativity of your people. Do what it takes to change the way they think,  and make sure everyone is focused on your brand and a common agenda. Never forget, your people make the difference.
• Focus on Competencies – play to your strengths, shore up your weaknesses
• Customer Partnerships – become the supplier of choice, by asking your customers what kind of products and services they need, when they need them and what you can do to partner with them.

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