The 10 Rules of Sam Walton Speech

“Tactics of the World’s Richest Man”

Michael Bergdahl onstage in Durban, South Africa

Michael Bergdahl onstage in Durban, South Africa


In this speech, Michael Bergdahl discusses Sam Walton’s 10 self-professed rules for success, which Walton embraced as he grew Walmart from a single store to a 12,000 store global enterprise. Based on his second book, The 10 Rules of Sam Walton, Bergdahl will discuss “The Sam Walton Way” through a discussion of the tactics behind Sam Walton’s rules for entrepreneurial success. CLICK HERE for a downloadable, printable one-page summary of this speech

Michael Bergdahl's book "The 10 Rules Of Sam Walton"

Michael Bergdahl’s book “The 10 Rules Of Sam Walton”


The 10 Rules of Sam Walton is the story behind the self-professed tactics that Sam Walton embraced on his way to becoming the world’s richest man. Ultimately his company has become the world’s largest and his along the way his personal wealth soared to more than $100 billion!

These ten rules are the self-professed tactics for success which Mr. Sam credited for his extraordinary accomplishments and the explosive growth of Walmart.

No matter what industry you are competing in, this book will provide you with competitive insights behind “The Sam Walton Way & The Walmart Way” that only a former insider can provide.



Your conference participants will gain actionable strategies, tactics, and ideas, from the 10 rules for success of Sam Walton. In this speech, Bergdahl uses great stories based on his firsthand observations of Sam Walton’s unique brand of leadership! By bringing Michael Bergdahl to your meeting you’ll learn the secrets behind the unparalleled success of Sam Walton, the world’s richest, self-made man, who grew Walmart to become the world’s largest company.


The 10 Rules of Sam Walton:
Rule #1: COMMIT to achieving success and always be passionate
Rule #2: SHARE your success with those who have helped you
Rule #3: MOTIVATE yourself and others to achieve your dreams
Rule #4: COMMUNICATE with people and show you care
Rule #5: APPRECIATE and recognize people for their effort and results
Rule #6: CELEBRATE your own and other’s accomplishments
Rule #7: LISTEN to others and learn from their ideas
Rule #8: EXCEED the expectations of others by setting high standards
Rule #9: CONTROL your expenses and save your way to prosperity
Rule #10: SWIM UPSTREAM, be different, take risks, and challenge the status quo


Michael Bergdahl, SPHR, is an international business speaker, turnaround specialist, and author of five books. He has been interviewed on CNN, CNBC, CNN FN, MSNBC, CNN International, Univision, CBS National Radio, and Bloomberg TV. He has participated in internationally televised news debates on “Power Lunch”, “On the Money”, “Morning Call”, and “Closing Bell”. Bergdahl has spoken professionally in cities on six continents.


“An excellent presentation regarding the business model, management systems, and culture of
Walmart, along with insights into Sam Walton’s leadership style.” Mauricio Morillo, EVP, EKOS Corporation, Quito, Ecuador

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