Picking Wal-Mart’s “POCKETS”©

“Strategies of the World’s Largest Company”

THE SPEECH: Based on his first book, What I learned from Sam Walton: How to Compete & Thrive in a Wal-Mart World, this speech reveals “The Wal-Mart Way” through a discussion of the 7 key strategies of Wal-Mart. Using storytelling, humor, inspiration and his real world experience working with Sam Walton as examples, Bergdahl unveils those seven strategies. He uses the acronym, “P.O.C.K.E.T.S.”, which stands for Price, Operations, Culture, Key Item Promotion, Expenses, Talent and Service. Bergdahl believes, “Finding your unique niche in the marketplace or “POCKETS” is the key to success no matter what market or business you are competing in!”

In this speech he explains the key to each of Wal-Mart’s seven strategies, and the Best Practices, that have made Wal-Mart the World’s Largest Company. More importantly, Bergdahl will discuss specific strategies that audience members can take away from “The Wal-Mart Way” to make their businesses even more successful. Conference participants will learn techniques other companies have used successfully to compete, survive and thrive in a Wal-Mart World! He also reviews a checklist of success strategies and tactics audience members can implement in their businesses immediately upon return. Whether your conference participants love Wal-Mart, or hate Wal-Mart, if they are in business anywhere around the globe, they will benefit by “Picking Wal-Marts POCKETS!” Note: Bergdahl will tailor his remarks to support your brand and conference theme!

MODERATOR/PANEL DISCUSSION: Bergdahl is available to supplement this speech by either moderating a panel discussion or participating in a panel discussion.

BOOK SIGNING: This program can be supplemented by providing conference participants with a copy of one or both of Michael Bergdahl’s books:

Book #1 - What I Learned from Sam Walton: How to Compete & Thrive in a Wal-Mart World

Book #2 - The 10 Rules of Sam Walton: Success Secrets for Remarkable Results

Note: Bergdahl is available to personally sign copies of his books!

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