Picking Wal-Mart’s “POCKETS”©
"Strategies of
the World’s Largest Company"
THE SPEECH: Based on his first
book, What I learned from Sam Walton: How to Compete
& Thrive in a Wal-Mart World, this speech reveals
“The Wal-Mart Way” through a discussion
of the 7 key strategies of Wal-Mart.
 Using
storytelling, humor, inspiration and his real world
experience working with Sam Walton as examples, Bergdahl
unveils those seven strategies. He uses the acronym,
“P.O.C.K.E.T.S.”, which stands for Price,
Operations, Culture, Key Item Promotion, Expenses, Talent
and Service. Bergdahl believes, “Finding your
unique niche in the marketplace or “POCKETS”
is the key to success no matter what market or business
you are competing in!”
In this speech he explains the key to each of Wal-Mart’s
seven strategies, and the Best Practices, that have
made Wal-Mart the World’s Largest Company. More
importantly, Bergdahl will discuss specific strategies
that audience members can take away from “The
Wal-Mart Way” to make their businesses even more
successful.
Conference participants will learn techniques other
companies have used successfully to compete, survive
and thrive in a Wal-Mart World! Bergdahl also reviews
a checklist of success strategies and tactics audience
members can implement in their businesses immediately
upon return.
Whether your conference participants love Wal-Mart,
or hate Wal-Mart, if they are in business anywhere around
the globe, they will benefit by “Picking Wal-Marts
POCKETS!” Note: Bergdahl will tailor his remarks
to support your brand and conference theme!
MODERATOR/PANEL DISCUSSION: Bergdahl
is available to supplement this speech by either moderating
a panel discussion or participating in a panel discussion.
BOOK SIGNING: This program can be
supplemented by providing conference participants with
a copy of one or more of Michael Bergdahl’s books.
Note: Bergdahl is available to personally sign copies
of his books!
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