Change/Challenge/Choice©
"Because yesterday’s success
is no guarantee of success tomorrow,
your team has to adapt & change now or risk failure
in the future"
THE SPEECH: Competition
with manufacturers from countries like China is brutal.
The manufacturing world as you’ve known it has
changed and you and your team must be willing to Change
also, if you intend to survive. The Challenge for
manufacturers of products is what to do to re-level
the playing field. In order to succeed you and your
team must make the Choice do what’s necessary
to reinvent your business, and the way people think,
to remain successful.
 The
fact is that competition is more difficult than ever
before. Those who are used to simply picking up the
fruit of their labors right off the ground or from the
branches within closest reach are finding that success
today requires that people stretch and even climb up
into the branches to gather the highest hanging fruit
to succeed. Unfortunately, Change is always hard for
people, which adds to the Challenge faced by organizations
forced to make the Choice to reinvent their business
in order to compete, survive and thrive in this complex
and competitive world. In this speech, Change/Challenge/Choice,
Bergdahl will discuss the following strategies:
CHANGE
• Get Efficient - you’re going to need to
produce more with less people.
• Benchmark Best Practices – seek out the
ideas used by other manufacturers
• Innovate – grow revenue by getting creative
with products, services and service enhancements, technology,
strategy and tactics. Brainstorm new ideas – new
markets, services, bundling products, delivery, in-sourcing.
CHALLENGE
• Continuously Improve – empower people
to improve every area of your operation
• Increase Productivity – improve “internal
and external” customer service
• Control Expenses - teach everyone in your organization
to manage costs
CHOICE
• Continuously Learn – learn from and imitate
the success of others
• Leverage People – tap into the creativity
of your own people and change the way they think, focus
everyone on your brand and a common agenda - “Your
people make the difference.”
• Focus on your Competencies – play to your
strengths and shore up your weaknesses
• Customer Partnerships – become the supplier
of choice, by asking your customers what kind of products
and services they need, when they need them and what
you can do to partner with them.
MODERATOR/PANEL DISCUSSION: Bergdahl
is available to supplement this speech by either moderating
a panel discussion or participating in a panel discussion.
BOOK SIGNING: This program can be
supplemented by providing conference participants with
a copy of one or both of Michael Bergdahl’s books,
"What I Learned from Sam Walton: How to Compete
& Thrive in a Wal-Mart World" and "The
10 Rules of Sam Walton: Success Secrets for Remarkable
Results".
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