Change/Challenge/Choice©

“Because yesterday’s success is no guarantee of success tomorrow,
your team has to adapt & change now or risk failure in the future!”

THE SPEECH: Competition with manufacturers from countries like China is brutal. The manufacturing world as you’ve known it has changed and you and your team must be willing to Change also, if you intend to survive. The Challenge for manufacturers of products is what to do to re-level the playing field. In order to succeed you and your team must make the Choice do what’s necessary to reinvent your business, and the way people think, to remain successful.

The fact is that competition is more difficult than ever before. Those who are used to simply picking up the fruit of their labors right off the ground or from the branches within closest reach are finding that success today requires that people stretch and even climb up into the branches to gather the highest hanging fruit to succeed. Unfortunately, Change is always hard for people, which adds to the Challenge faced by organizations forced to make the Choice to reinvent their business in order to compete, survive and thrive in this complex and competitive world. In this speech, Change/Challenge/Choice, Bergdahl will discuss the following strategies:

CHANGE
• Get Efficient - you’re going to need to produce more with less people.
• Benchmark Best Practices – seek out the ideas used by other manufacturers
• Innovate – grow revenue by getting creative with products, services and service enhancements, technology, strategy and tactics. Brainstorm new ideas – new markets, services, bundling products, delivery, in-sourcing.

CHALLENGE
• Continuously Improve – empower people to improve every area of your operation
• Increase Productivity – improve “internal and external” customer service
• Control Expenses - teach everyone in your organization to manage costs

CHOICE
• Continuously Learn – learn from and imitate the success of others
• Leverage People – tap into the creativity of your own people and change the way they think, focus everyone on your brand and a common agenda - “Your people make the difference.”
• Focus on your Competencies – play to your strengths and shore up your weaknesses
• Customer Partnerships – become the supplier of choice, by asking your customers what kind of products and services they need, when they need them and what you can do to partner with them.

MODERATOR/PANEL DISCUSSION: Bergdahl is available to supplement this speech by either moderating a panel discussion or participating in a panel discussion.

BOOK SIGNING: This program can be supplemented by providing conference participants with a copy of one or both of Michael Bergdahl’s books:

Book #1 - What I Learned from Sam Walton: How to Compete & Thrive in a Wal-Mart World

Book #2 - The 10 Rules of Sam Walton: Success Secrets for Remarkable Results

Note: Bergdahl is available to personally sign copies of his books!

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