Michael “Bird Dawg” Bergdahl
Keynote Speaking Testimonials

“Michael is a true professional
and very easy to work with. He is very committed and
provides you with all the information you need in front
of a conference – articles, photos, etc. to help
marketing. When giving a speech he is energetic, extremely
interesting to listen to, takes time to answer questions,
and he really gives of himself to the audience. He will
absolutely make every audience happy! “
Jennie Heidenfors, Exhibition Manager, easyFairs,
Sweden
"We were much impressed by
the Walmart machine and its capabilities. We were also
delighted with your energetic delivery, and your very
motivational way of getting the messages and insights
across. On behalf of myself and my entire team - thanks
a lot for an excellent master class!"
CEO, Scandinavian Grocery Retailer
“An excellent presentation
regarding the business model, management system, and
culture of Walmart, along with insights into Sam Walton’s
leadership style.”
Mauricio Morillo, Executive Vice President,
EKOS Corporation, Quito Ecuador
"It
was a privilege to meet you, and I thank you for speaking
at our events. Our team gained insightful value and
our retailers provided excellent feedback. We look forward
to applying what we’ve heard from your expertise."
Bryan Hynes, Managing Director, AMP Capital
Shopping Centres, Australia
"Sam Walton would be proud
of you!"
Roger Corbett, Former CEO Woolworths, Australia;
Current Member: Walmart Board of Directors
"Your presentation was dynamic
and a great lesson for the participants at our “LOAD.11”
Logistics Conference in Oslo, Norway. You gave of yourself
and your knowledge both on the stage, and in the breaks,
when you spent time with all the participants, and gave
them an opportunity to speak with you."
Kjersti Pedersen, Bring Norway Postal Service
“Michael Bergdahl’s
speech was a big hit during our annual conference. He
was very effective in communicating how Walmart’s
mission and vision applied to our own mission and vision.
His strategic insights, style, examples, and energy
were instrumental in getting the point across. We are
very happy and honored to have had Michael as a keynote
speaker.”
Ruben Cors, Corporate Director of Strategy, Casas
GEO, Mexico
"Michael Bergdahl is a true expert on
Walmart and how to compete in a Walmart world. His inside
experience as an executive with the world's largest
retailer, and his engaging speaking style, make for
an educational and compelling presentation. I've enjoyed
his work and learned from his insights."
Mark Sanborn, Internationally Acclaimed Motivational
Speaker, Author of the best selling book, The Fred Factor
“Michael Bergdahl's master class was
definitely the most successful out of all of the events
we have organised in the Balkans in the past few years!
His master class about "Wal-Mart's Best Practices"
attracted an audience from different industries and
different profiles: marketers, sales people, HR professionals,
retailers, and executives. The audience stayed engaged
throughout his day long presentation listening to his
vivid, practical, and inspiring presentation. We received
tons of thankful e-mails and compliments from our events’
guests, and we could not have been happier for having
Michael over.”
Dusko Ugrinostki, Triple S Learning – Serbia
& Macedonia
"Michael's
full day master class in Kuala Lumpur was a blend of
solid content, great stories, and humor. Bergdahl's
dynamic presentation skills held everyone's attention
through four 90 minute sessions! During the breaks he
even walked around and spoke with audience members,
and answered individual questions! Many of those who
attended asked to have their picture taken with him
at the end of the day! I highly recommend Michael Bergdahl
as a world class presenter!"
Amin Rais, Conference Producer - Malaysia
"I must once again congratulate you on
your truly outstanding presentation at the Fruit &
Veg City 2010 Conference in Cape Town, South Africa.
I have been to many motivational presentations but yours
certainly ranks amongst the best ever. Congratulations
and well done!"
F.M.Hirsch, Chairman, Freddy Hirsch Group Ltd.,
South Africa
"Your message was perfect for our graduates.
It was wonderfully delivered and conveyed a sense of
optimism and pride, to our graduates and their families
alike. It was interesting to see how easily you engaged
the audience to participate in verbally affirming your
positive message. Your address marked the first time
a commencement speaker received a standing ovation from
our graduates."
Gary B. Keefer, Chancellor, Penn State University
"I really enjoyed your presentation in
Beijing. Several folks, even those from Wal-Mart, mentioned
how well you did. One going so far as to state, "I
wish I had my whole (Wal-Mart) team here, this would
have been great training for them!"
VP of Sales for a Global Logistics Company
"Your Message is Powerful!"
Edward Ray, Head of National Sales - Coca-Cola Russia
"Michael Bergdahl provides a glimpse into
the "Wal-Mart Big Box" that only an insider
could provide. He has written a great book around the
acronym P.O.C.K.E.T.S which unveils the detailed secrets
behind Wal-Mart's competitive strategies and tactics.
In his speech, his stories about Sam Walton and the
Wal-Mart culture provided Tesco's leaders and our top
suppliers with competitive ideas we can implement in
our businesses in Ireland. Bergdahl is a 'Wal-Mart Authority'
who is open and honest about what it takes to compete,
survive and thrive in direct competition with Wal-Mart
or any other aggressive competitor. He took the time
to meet with our attendees and even conducted an extensive
Q&A session at a luncheon following his speech.
I highly recommend him as an International speaker to
other retailers, non-retailers manufacturers and suppliers
who are looking for a competitive edge."
Paul Slevin, Director of Food & Impulse, TESCO
Ireland
“Many
thanks for a sensational session, you brought the conference
home in a way that only someone of your caliber and
experience could. All of our members and suppliers did
enjoy your talk and got a lot out of it. My members,
suppliers and staff are pumped up and filled with optimism
for the future, and I am extremely pleased as your comments
validated the strategy we have developed for these Pharmacies.”
John J Koot, Executive Director, Chemmart Pharmacies®,
Australia
"Wal-Mart is one of the most recognizable
brands in the world today, yet much of it's success
remains a mystery to many people. Michael Bergdahl provided
the audience with a fascinating look inside this incredibly
successful company. His natural ability to share stories
and engage the audience, really bought to life not only
how Wal-Mart operates but the man behind the brand,
founder Sam Walton. I would highly recommend any company
looking to think outside the nine dots and understand
the power of innovation and unconventional thinking,
engage Michael to speak."
Carson White, ICMI Speakers Bureau (Australia)
"On behalf of the Texas Bankers Association,
thank you for your great presentation at the 123rd Annual
Convention & Exposition. Our attendees gained valuable
information and insight from your presentation. Your
topic, How to Compete and Thrive in a Wal-Mart World
was of huge importance and interest to all of the bankers.
I look forward to working with you again!"
Kimberly Pargin, Professional Development Specialist,
Texas Bankers Association
"As Wal-Mart goes so goes the retail industry.
The trouble is that insight into the Bentonville behemoth
is hard to come by. Insiders don’t talk, which
is why the knowledge Michael Bergdahl brings to his
presentations is invaluable. Bergdahl was the opening
keynote speaker for our biggest executive summit of
the year in 2007. He knows how Wal-Mart became Wal-Mart.
And his intimate knowledge of Sam Walton, who Bergdahl
worked for, adds color and richness to his well-spun
stories."
Joe Skorupa, Group Editor-in-Chief, RIS News
"Michael Bergdahl was an easy choice when
we were determining this year’s Keynote Speaker.
Bergdahl’s experience in retail and with Sam Walton
was a natural fit for an association whose life blood
is the retail community. However, what was surprising
to all in attendance was his means of adapting a message
to our members and his desire to provide insight into
an industry that has various nuances. Bergdahl was a
spectacular start to a very memorable Spring Conference."
Daniel C. Borschke, CAE, President/CEO, NARMS International
"Michael, what a great pleasure to hear
your stories! Storytelling is a lost art, and you've
brought it back to life!"
Kreta Chandler, Manager, Hewlett-Packard
"The
Leading Edge Conference in Mont Tremblant (Quebec, Canada)
was a fantastic event. The feedback we received from
the attendees on-site and post conference was overwhelmingly
positive! Thank you for sharing your insight and expertise.
I look forward to working with you again in the future!"
Lorraine Mazza, VP, International Council of Shopping
Centers (ICSC)
"I want to thank you for your time and
your presentation here in Venezuela about how to compete
& thrive in a Wal-Mart World. Most of the messages
about Sam Walton's legacy are very applicable in this
part of the world, especially his focus on Wal-Mart's
customers, his six rules of success directed to employees/people
and his view of suppliers as valued partners. The thought
that “high expectations are the key to everything”
is something we need to have in mind every day."
Eduardo Benatuil, President, Heinz-Venezuela
"Your insight on the Wal Mart business
case is inspirational, a good story in discipline, minimizing
waste and setting a gold standard on supply chain excellence.
However, sharing your story on how you converted your
personal family situation into an opportunity and wrote
your first book is even more inspiring."
Ashok Bhaseen, M.Pharm, MBA - Director, National
Accounts Ims Health Canada
"Michael Bergdahl speaks with enthusiasm
and expertise. The small business owners in the audience
were especially invigorated by his remarks. They appreciated
the insights into how Wal-Mart works and the applications
that could be transferred to their own businesses."
Ellen Sherberg, Publisher, St. Louis Business Journal
"Michael's analysis of Wal-Mart's case is
lucid and inspirational at the same time. It gave
me and my top leadership a great example of how amazing
and consistent results can be achieved also thru Focus
and Simplicity."
Andrea Ragnetti, CEO Philips Domestic Appliances
and Personal Care
"We have heard so much positive feedback
regarding your presentation!! Our members walked
away feeling they learned valuable information they
can use in their business when implementing a plan of
action. Thanks again for a wonderful educational
session!"
Missy Najolia, Event Manager, Louisiana Oil Marketers
& Convenience Store Association
"Your presentation was great and you are
a talented speaker."
Bob Ballantyne, Global Beverage Group
“Thank
you very much for you contributions to the Axess Brand
meeting. Your presentation was very enlightening. The
top retailers in Turkey did certainly enjoy listening
to the ‘Bird Dawg’ of Sam Walton Fame. We
learned a lot from his experiences at Wal-Mart.”
Hakan Binbasgil, Executive Vice President Akbank/Axess,
Istanbul, Turkey
"I would like to thank you for speaking
at our SNAXPO 2005 Convention and Exposition. We
are committed to providing timely and professional information
to the snack food industry and your knowledgeable presentation
delivered just the right message to our audience. Thank
you again for your excellent presentation."
James McCarthy, President & CEO Snack Food Association
"Michael's presentation unveils the
model and vision of Sam Walton and helps others
understand how it applies to them. Most people
forget that Wal-Mart did not become what it is today
based solely on price; but rather started as a single
store with the commitment to outstanding service. Any
retailer today can gain useful insight from Bergdahl
on how to better their company's performance
and ultimately compete against the Wal-Mart's of the
world. If you are a retailer of any kind, you want
to hear Michael's message."
Michael Robbins, Director of Marketing, Cequent
Towing Products
“Mr. Bergdahl’s presentation was
most topical and addressed a critical challenge in our
industry. The audience was enthused by the message
and was able to take away workable ideas and meaningful
thoughts.”
David Tucker, SVP Industry Relations, National
Association of Convenience Stores
"Your "P.O.C.K.E.T.S." speech
at our annual meeting exceeded our expectations. I heard
nothing but positives from everyone who attended. One
of our petroleum marketers expressed it best, saying
he was "spellbound". Thanks for being so easy
to work with and for your contribution to making our
convention a great success!"
Bobbi Wettach, Meeting Planner, Mississippi Petroleum
Marketers & Convenience Store Association
“Your speaking ability coupled with your
exceptional experience with great leaders gives you
something that everyone who wants to succeed should
hear.”
Lou Holtz , Head Football Coach, Notre Dame 1986-1996
“He’s
a sales and service guy who know how to motivate people
to reach their full potential. Speaking from his hands
on experience, he inspires people to give that extra
effort that yields big results. If you haven’t
heard him, you’ve got to hear him speak!”
Roger Dow, SVP Global & Field Sales, Marriott
International
“Dynamic, exciting, no nonsense, no pie
in the sky, no wishful thinking but nuts and bolts,
guts and glory as to how to become successful delivering
your product to the world…speaking directly to
people, communicating directly to people, with a timely
and important message.”
Richard Blockson, Bell Atlantic Yellow Pages
“Michael Bergdahl is not a public speaker...he
is a storyteller…every great speaker is a storyteller.
He makes a point and tells a story. Whether it’s
a keynote, luncheon or after dinner speech, Bergdahl
might very well be your man!”
Bill Gove, First President of the National Speakers
Association
“When was the last time a speaker held
your attention for three hours?”
Jim Barr, Nationwide Insurance
“Your presentation was right on target
for our group. You have an ability to make the stories
come alive and relate to the audience.”
Al Pell, Anchor, AgDay Television
“By understanding exactly what I was
looking for, you provided us with an extremely informative
and entertaining presentation. Thank you for your expertise.”
Marlo Alpern, BASF Corporation
“We have been extremely pleased with
the reaction from attendees – high marks all around
for your program content…your participation was
key. Congratulations on a job well done!”
Rebecca Mangan, The Electrification Council
“Your presentation was terrific! There
were a lot of nuggets there…your stories really
brought ideas to life!”
Jay Liebowitz, Professor, Organizational Behavior
& HRM, Duquesne University
“Your
keynote presentation met and exceeded every expectation!
You were dynamic and motivational. Your expertise made
a difference in the lives of many people.”
Vaughn Benjamin, Vice President, Media Credit Association
“Your talk was not only captivating but
really drove home many of the principals from a real
world perspective. Your discussions were insightful,
educational and entertaining.”
Mark Ciccarelli, Attorney
“I want to thank you for the exciting
and instructive presentation you gave. For your major
contribution to the success of our anniversary meeting
we will be eternally grateful!”
Jim Connor, Executive Vice President, American Yarn
Spinners Association
“Your presentation and materials were
excellent. The Sam Walton stories were some of the favorites.”
Tim Boender, Regional Sales Manager, Farmland Industries
“You are eminently professional. The
ideas you express and materials are cutting edge.”
Sam Foreman, Former CEO & President, County
Seat Stores
“Your presentation fit the bill exactly!
Your experiences and insights gave everyone something
to take away and apply.”
Kendra Resler, President, Mid America NAMA
“Your presentation was right on target.
Your energy level and your sense of humor added to each
workshop.”
Florence LaHood, Advertising Manager, Agway Retail
Services
“I have never been more impressed by
either a program or the presentation of it!”
Cheryl Swineheart, Employers Association of Western
Michigan |