The 10 Rules of Sam Walton
by Michael Bergdahl

ISBN:0-471-74812-9 | $24.95 | Available May 2006

Yet to his dying day, he believed that everyone had something to teach him. He would engage in conversation with people he'd never spoken to before: asking pointed questions and then uietly listening to others talk about their success. Most of the time, Sam would take notes for use later. He used this same approach when dealing with employees or customers.

What lay behind his success?
During his career, Sam developed a list of what he considered the most important rules for entrepreneurial success. As far as he was concerned, there were 10 Key Result Areas which he considered pivotal to his own success:

• Rule 1 - COMMIT to achieving success and always be passionate
• Rule 2 - SHARE SUCCESS with those who have helped you
• Rule 3 - MOTIVATE yourself and others to achieve your dreams
• Rule 4 - COMMUNICATE with the people and show you care
• Rule 5 - APPRECIATE and recognize people for their effort and results
• Rule 6 - CELEBRATE your own and other's accomplishments
• Rule 7 - LISTEN to others and learn from their ideas
• Rule 8 - EXCEED EXPECTATIONS of customers and others
• Rule 9 - CONTROL EXPENSES and save your way to prosperity
• Rule 10 - SWIM UPSTREAM, be different, and challenge the status quo

Each of these rules is easile understandable and can be duplicated by all company leaders. But, like so many things Wal-Mart does, they require a high degree of organizational discipline to implement. Often, it is the breakdown in execution of the strategies, not the strategies themselves, which lead to business failures. In this book, Bergdahl shows readers how Wal-Mart does it, and how they can too.

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