Endorsements
and Reviews
of Michael Bergdahl's Books
Review
of "The 10 Rules of Sam Walton"
Reviewed
by J . F. Knapp, III, Former Wal-Mart Store Manager - Current Manufacturer
& Supplier to Wal-Mart
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IT ONLINE
Book Review
- The 10 Rules of Sam Walton
The Edge, Malaysia, August 28, 2006
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IT ONLINE
Book Review
- The 10 Rules of Sam Walton
Arkansas Democrat Gazette, June 2, 2006
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Review
of "The Ten Rules of Sam Walton"
by ACE - Action Community for Entrepreneurship
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Book
Review: "What I Learned from Sam Walton: How to Compete &
Thrive in a Wal-Mart World"
Nick Wreden
“Brand Futurist” and author of Fushion Branding, 3/20/05
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In
Niches There Are Indeed Riches
Book Review - What I Learned from Sam Walton
InsideRetailing Magazine Online
July, 2005
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IT ONLINE
Book Review - What I Learned from Sam Walton
Bob's Books, Western Australia - August 24, 2005
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IT ONLINE
Biz Books
Review of "What I
Learned From Sam Walton"
By Jim Pawlak
A weekly column appearing in newspapers throughout the US
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Endorsements
of "What I Learned From Sam Walton"
"What
I Learned From Sam Walton" has been hailed as a "must-read"
throughout the business world, earning endorsements from top industry
and educational organizations and rave reviews from national and
international business leaders, who applaud Michael Bergdahl's ability
both as a skilled and entertaining storyteller and a powerful, no-nonsense
business coach.
Endorsements
- J. Baker
Retailing Initiative at the Wharton Business School
- National
Association of Convenience Stores
- National
Retail Federation
- National
Community Pharmacists Association
- Food Industry
Association Executives (past president)
- National
Grocers Association
David
Lied, President, MatchPoint Marketing
"Bergdahl's book shares key insights that can only
be gained by someone who was there with Sam Walton himself. Sam
forever changed the retail landscape and Bergdahl gives the
reader insider information into the very foundation of Wal Mart. It
is a "one-of-a-kind" must read book!" |
From
Bob's Books, Western Australia
"This
is a well-constructed book that allows us to delve deep into
the mindset of a retailing giant. Bergdahl does a good job
in conveying the fundamental principles of a man who took
a small hardware store and turned it into the biggest retailer
in the world. His message is clear and, thankfully, this book
ensures that it is not lost." |
| From
BizEd Magazine
“How fast do you read? Depending on
your answer, by the time you finish this book, Wal-Mart will
have opened one, two, three or more stores.” That’s
just one of the nuggets contained in What I Learned From Sam
Walton, written by former Wal-Mart executive Michael Bergdahl.
But Bergdahl isn’t interested in merely wowing readers
with facts about Wal-Mart’s juggernaut success. He wants
to offer potential Wal-Mart competitors concrete advice about
how to compete with the retail giant. He’s devised a
strategy for “picking Wal-Mart’s pockets,”
which, conveniently, spells the word POCKETS. Readers come
to understand Wal-Mart strategies on price, operations, culture,
key item promotion, expenses, talent, and service. The chapter
on pricing, for instance, details Wal-Mart’s commitment
to rock-bottom prices and then states point-blank that no
one can compete with the company head-to-head on pricing.
“The key is to find a niche ... within your area of
expertise, with products and services not offered by Wal-Mart.”
It’s a great read for anyone interested in how Wal-Mart
has reshaped the landscape of retailing."
|
From
Ian F. Thomas, Chairman International Council of Shopping
Centers
"While
many books have been written about Sam Walton, few have grasped
the intricacies and shared such insights as Bergdahl
has so cleverly mastered. I have purchased many copies
and have sent them to many friends as a "must read".
|
From
Michael J. Kleinfelder, UBS Financial Advisor
"What I Learned From Sam Walton by Michael Bergdahl is
one of the most informative and intriguing business related
books I have read. Not only is it a step by step how to
guide for small businesses to compete in today's business environment
but it is an entertaining and enjoyable read due to the many
candid personal stories that Michael shares with his readers.
As a financial professional, I believe this book is not only
a must read for any business owner or rank and file employee
who has management aspirations, but I also believe it could
be a staple in the curriculum of any undergraduate or graduate
business school program. I certainly look forward to his next
book and can only hope that Michael Bergdahl fills it with as
much energy and charisma as he did this one." |
| From Nick
Wreden “Brand Futurist” and author of Fushion Branding
"What I’ve Learned from Sam Walton
is actually one of the best branding books I’ve read.
It clearly spells out how companies can achieve operational
excellence, upgrade their workforce and unify an organization
around customer requirements, even in brutal competitive arenas.
It reads well, with a nice balance between soft anecdotes
and hard advice. If you believe brand success depends on “lockstep
tactical execution” instead of pontification, get this
book."
|
From
J. Knapp III, a former Wal-Mart Store Manager
"Accurate
and insightful, this book is a must read for anyone who is
in the business of providing goods or services as well as
anyone who ever wondered, "How does Wal-Mart do it?"
Bergdahl has let the "secret" out of the bag, as
only an insider could. Time and again the words leapt off
the pages at me, a steady reminder of how often I heard those
same phrases directly from Mr. Sam's lips. It was so unusual,
yet very refreshing, to read a book from someone who truly
understands the inner workings of Wal-Mart." |
From
Christine Sim, TACT HR Consulting Group, Training People International
Pte Ltd, Singapore
"I
got the book in Singapore recently on route to China and I
have found the contents extremely insightful and a must-read
for all business people who want to re-engineer their operations,
both strategically and tactically."
|
from
Don Longo, Publisher & Editorial Director, Retail Merchandiser
Magazine
"Michael
Bergdahl's new book is neither another homage to the world's
largest retailer, nor another attack on Wal-Mart's influence
and power over the consumer market. Instead, it is a practical
guide that shows retailers and suppliers that they can indeed
survive and thrive in a post-Wal-Mart world. Peppered with
a liberal dose of actual anecdotes from his experiences working
at Wal-Mart, Bergdahl has composed an easy-to-digest manual
of strategies and tactics for retailers of any size."
|
from
Tracy Mullin, President & CEO, National Retail Federation
“Michael
Bergdahl's book presents unique insights into the staggering
international success of Wal-Mart. As a former Wal-Mart insider,
Bergdahl has captured many of the secrets of Wal-Mart's rise
from regional chain to corporate juggernaut. Throughout the
pages of this book you can almost hear Sam Walton himself
coaching and inspiring his legion of employees to greatness.”
|
From
Roger J. Dow, SVP Global & Field Sales, Marriott International,
Inc.
“Retailers,
Non-Retailers, Manufacturers and Suppliers will enjoy Bergdahl’s
insights into Wal-Mart’s service culture and its leadership
icon, Sam Walton, which unveil the myth, folklore, strategies
and tactics behind the success of the world’s largest
company.”
|
From
Ralph A. Oliva, Executive Director, Institute for the Study
of Business Markets (ISBM), Professor of Marketing, Smeal
College of Business, Penn State
“A
great story - some very powerful insights. The summaries and
suggestions at the end of each chapter represent a focused
set of lessons valuable for anyone in marketing - especially
anyone going up against one of the "big guns". College
students, professors and business leaders, studying Wal-Mart,
will all benefit from Bergdahl's experiences.” |
From
David Rae, Chief Executive, Association of Convenience Stores,
England
“Bergdahl's
book gives a fascinating insider's view of the world's most
successful retailer. At the same time he provides a vital
check list for any retailer faced with seemingly unequal competition
from a much larger rival.”
|
From
Sharlea Leatherwood, Independent Pharmacist, President, National
Community Pharmacists Association
“The
secret’s out. Now we know how Sam was so successful.
The best thing about this book is that pharmacies around the
country can use this as a resource guide to overcome the “Wal-Mart”
effect.”
|
From
Kerley LaBoeuf, President & CEO, National Association
of Convenience Stores
“The
integration of storytelling, facts and suggestions makes P.O.C.K.E.T.S.
both informative and a “how to” primer regarding
competing with Wal-Mart or any powerful competitor.”
|
From
John F. Morrison, Missouri State Director, National Grocers
Association
“Michael
Bergdahl's personal experience, extensive research and knowledge
of the retail industry will not fail to give readers a "bushel
basket" full of great ideas. His "inside-out"-"outside-in"
analysis of Wal-Mart provides much to consider from the competitive
view. Bergdahl pulls all the pieces together.” |
From
Robert Z. Aliber, Professor of International Economics and
Finance, University of Chicago Graduate School of Business
“A
very readable summary of a charismatic and innovative entrepreneur
and the firm and the culture that he created. Bergdahl provides
insights and recommendations so that other retailers will
not be crushed by this eight ton steamroller.”
|
From
Chester Cadieux, Chairman of the Board, QuikTrip Corporation
“I
liked the retail lessons about operations, culture and expense
control so much I decided to make Bergdahl's book required
reading for all of the managers in our 400 stores!” |
From
William S. Cody, Managing Director, Jay H. Baker Retailing
Initiative, Lecturer, Marketing Department The Wharton Business
School, University of Pennsylvania
“Competition
with Wal-Mart is not a death sentence for retailers. Michael
Bergdahl's insightful book bridges fundamental theory with
practical examples to help companies of any size meet the
challenges they face. Applying these concepts at any retailer
will provide a firm foundation to distinguish your business
from competitors, delight your customers and keep your cash
registers ringing.” |
From
Somers H. White CPAE, FIMC, President - Somers White Company,
Inc., Marketing, Management, Coaching and Financial Consultants
“Michael
Bergdahl reveals the secrets of what produced Wal-Mart’s
success. This is a terrific book! It can be used as a guide
for helping your organization to seize new opportunities.” |
From
Wes Ball, President, Tennessee Grocers Association, Past President,
Food Industry Association Executives
“Michael
Bergdahl's first hand experiences at Wal-Mart’s Headquarters
in Bentonville, Arkansas, along with his personal stories
of working with and around Sam Walton, provides useful insights
into the company’s day to day operations. His discussion
of Wal-Mart’s methods of operation is enhanced by his
background working on the supplier side at Frito-Lay and as
a business turnaround expert. Grocers will benefit greatly
by reading Bergdahl’s analysis of how to pick Wal-Mart's
P.O.C.K.E.T.S.”
|
From
Carlos Augusto Militelli, CEO, Event Planning Solutions, São
Paulo, Brazil
“A
complete and detailed inside view of an organization which
has changed the competitive business world, forever. I highly
recommend this book as a business tool. It is a survival kit
especially for those merchants that deal with big discount
chains.”
|
From
Rich Tiller, President, www.ProfessionalSpeakersNetwork.com;
Past President – International Association of Speakers
Bureaus
“Learn
the detailed “secrets” of Wal-Mart’s success.
A must read for any business person! Bergdahl’s energy
as a speaker shines through in this book!”
|
From
Helen Gordon, Chairman & CEO, GREENSHEET, Advertising
Publications, Houston, Dallas, Ft Worth, Austin & Phoenix
“This
book provides a unique perspective on Wal-Mart’s business
philosophies and competitive methods and details how they
permeate the entire community and ultimately all businesses!
This compelling story makes this one of the few books I have
read in one sitting!”
|
From
J.H. Campbell, Jr., President /CEO, Associated Grocers, Inc.,
Baton Rouge, Louisiana; Past Chairman of the Board of Directors,
National Grocers Association
“Mike
Bergdahl, in his book, “What I Learned from Sam Walton:
How to Compete & Thrive in a Wal-Mart World”, has
provided a complete digest and compilation of the various
objectives, tactics, policies, procedures, mindsets and culture
used by the world’s largest retailer. This book offers
any business person the opportunity to assess and evaluate
the effort, drive and commitment one must have to effectively
and profitably compete at retail today against a formidable
and predatory competitor. The insights, strategies and steps
presented are a career of observations in successful marketing,
business efficiency, human resource management and customer
focus. All retailers today face the challenge of becoming
and maintaining relevant to the consumer, today. This book
offers clear and concise suggestions on what has been done
by Wal-Mart and what could, and may be done by all other retailers
seeking to become alternative shopping experiences for the
consumer.” |
|