“Learn the detailed “secrets” of Wal-Mart’s
success. A must read for any business person! Bergdahl’s energy
as a speaker shines through in this book!”
Rich
Tiller - President, Professional Speakers Network
Past President – International Association of Speakers Bureaus
The
late Sam Walton began his march to retailing supremacy by building
stores in rural areas across the southern United States. After establishing
himself and gaining momentum, he began his expansion campaign in
the west, north, and northeast - using his innovative business techniques
to catch his competition flatfooted. Walton was innovative, visionary,
and hardworking, but these weren't the only traits that enabled
him to take Wal-Mart to the top of the retailing world.
If you want
to compete in today's Wal-Mart world, what better way to improve
your business than to learn from the strongest and fastest competitor?
In "What
I Learned From Sam Walton", author Michael Bergdahl
uncovers and unravels the principles, culture, and secrets of Wal-Mart's
unprecedented success in a way that no one else can. As a former
director under Sam Walton, Bergdahl draws upon his firsthand observations
of Walton, his company, and its executive team to help you adapt
Wal-Mart's best practices and principles to your own organization.
With an insider's
perspective, Bergdahl peels back the cultural layers of Wal-Mart
and gives you a glimpse into the mind of the founder of the world's
largest retailer. he also shares seven effective strategies you
can take from Wal-Mart to build your business. These seven strategies
are illustrated by the acronym P.O.C.K.E.T.S. - because to compete
effectively you have to carve out a niche or business "pocket"
for your company.
Each aspect
of the P.O.C.K.E.T.S. strategy is fully examined, with the author
devoting an entire chapter to each tactic - Price, Operations,
Culture, Key Item Promotion/Product, Expenses,
Talent, and Service
In each chapter,
you'll be introduced to some of the inside strategies and tactics
utilized by Sam Walton and Wal-Mart.
Wal-Mart's success
strategies and tactics are easy to understand, yet hard to duplicate.
What I Learned From Sam Walton offers a portrayal of
Wal-Mart's strengths and provides strategies, tactics, and ideas
you can implement today that will enable you to compete. |
