 “Learn
the detailed “secrets” of Wal-Mart’s
success. A must read for any business person! Bergdahl’s
energy as a speaker shines through in this book!”
Rich
Tiller - President, Professional Speakers Network
Past President – International Association of
Speakers Bureaus
The late Sam Walton began his march to
retailing supremacy by building stores in rural areas
across the southern United States. After establishing
himself and gaining momentum, he began his expansion
campaign in the west, north, and northeast - using his
innovative business techniques to catch his competition
flatfooted. Walton was innovative, visionary, and hardworking,
but these weren't the only traits that enabled him to
take Wal-Mart to the top of the retailing world.
If you want to compete in today's Wal-Mart world, what
better way to improve your business than to learn from
the strongest and fastest competitor? In "What I Learned From Sam Walton", author Michael
Bergdahl uncovers and unravels the principles, culture,
and secrets of Wal-Mart's unprecedented success in a
way that no one else can.
As a former director under Sam Walton, Bergdahl draws
upon his firsthand observations of Walton, his company,
and its executive team to help you adapt Wal-Mart's
best practices and principles to your own organization.
With an insider's perspective, Bergdahl peels back
the cultural layers of Wal-Mart and gives you a glimpse
into the mind of the founder of the world's largest
retailer.
He also shares seven effective strategies you can take
from Wal-Mart to build your business. These seven strategies
are illustrated by the acronym P.O.C.K.E.T.S. - because
to compete effectively you have to carve out a niche
or business "pocket" for your company.
Each aspect of the P.O.C.K.E.T.S. strategy is fully
examined, with the author devoting an entire chapter
to each tactic - Price, Operations, Culture,
Key Item Promotion/Product, Expenses,
Talent, and Service
In each chapter, you'll be introduced to some of the
inside strategies and tactics utilized by Sam Walton
and Wal-Mart.
Wal-Mart's success strategies and tactics are easy
to understand, yet hard to duplicate.
What
I Learned From Sam Walton offers a portrayal
of Wal-Mart's strengths and provides strategies, tactics,
and ideas you can implement today that will enable you
to compete.
Bergdahl's
books are also available at these websites:
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