The late Sam
Walton began his march to retailing supremacy by building
stores in rural areas across the southern United States.
After establishing himself and gaining momentum, he
began his expansion campaign in the west, north, and
northeast - using his innovative business techniques
to catch his competition flatfooted. Walton was innovative,
visionary, and hardworking, but these weren't the only
traits that enabled him to take Wal-Mart to the top
of the retailing world.
If you want to compete in today's Wal-Mart world, what
better way to improve your business than to learn from
the strongest and fastest competitor? In "What
I Learned From Sam Walton", author Michael
Bergdahl uncovers and unravels the principles, culture,
and secrets of Wal-Mart's unprecedented success in a
way that no one else can.
As a former director under Sam Walton, Bergdahl draws
upon his firsthand observations of Walton, his company,
and its executive team to help you adapt Wal-Mart's
best practices and principles to your own organization.
With an insider's perspective, Bergdahl peels back
the cultural layers of Wal-Mart and gives you a glimpse
into the mind of the founder of the world's largest
retailer.
He also shares seven effective strategies you can take
from Wal-Mart to build your business. These seven strategies
are illustrated by the acronym P.O.C.K.E.T.S. - because
to compete effectively you have to carve out a niche
or business "pocket" for your company.
Each aspect of the P.O.C.K.E.T.S. strategy is fully
examined, with the author devoting an entire chapter
to each tactic - Price, Operations, Culture,
Key Item Promotion/Product, Expenses,
Talent, and Service
In each chapter, you'll be introduced to some of the
inside strategies and tactics utilized by Sam Walton
and Wal-Mart.
Wal-Mart's success strategies and tactics are easy
to understand, yet hard to duplicate.
What
I Learned From Sam Walton offers a portrayal
of Wal-Mart's strengths and provides strategies, tactics,
and ideas you can implement today that will enable you
to compete.
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